His name is Max Alper and this morning he decided to hop onto Google’s Wi-Fi-equipped shuttle bus at 24th Street and Valencia in San Francisco’s Mission district, knowing full well that it would be stormed by community activists protesting Silicon Valley’s influence on rental prices and the city’s pre-tech boom diversity and culture. He knew that because the Berkeley resident and union organizer does not live around the corner from the shuttle stop, as he claimed.
This is arguably the year in which internet self-obsession reached new heights. Not only did we see that digital chronicler of daily minutiae Instagram announce that it had surpassed 100m active users, but the Oxford English Dictionary people announced that “selfie” was to be the official word of the year.
Google is stepping up its efforts to move into the Internet “cloud,” taking on rivals like Amazon and Microsoft in competition for business customers. The California tech giant said Tuesday that its cloud platform’s key compute engine was now “generally available” after a test period, and that it has lowered prices by 10 percent and dropped storage prices by at least 60 percent. “We’re looking forward to this next step for Google Cloud Platform as we continue to help developers and businesses everywhere benefit from Google’s technical and operational expertise,” said Google’s Ari Balogh in a blog post