It was a year for “twerking,” “selfies,” and “cronuts” in Internet searching, right up there with Hollywood, pop and reality stars. Web users also were interested in subjects ranging from the “Zombie Apocalypse” to the troubled rollout of Obamacare, according to an annual review by Yahoo released Tuesday.
With the growth of mobile, and the increasing use of local factors by Google in desktop searches, ranking for searches in their locality is ever more important for businesses. This is something that can benefit businesses small and large, and some of the techniques for improving rankings are very simple, and cost nothing. For example, just creating a Google + Local listing for your business will greatly improve your search visibility, especially if your local competitors haven’t figured this out yet. Here, I’ve outlined why local search is so important, and asked a couple of search experts for their tips… Why is local search so important? There are a number of reasons, including… Mobile More and more people are using their mobiles.